What I liked about it is that you can take the same bike and change the riding/handling characteristics by simply adjusting the bars.
Yes, it's expensive, but it's innovative, and innovation comes with a price. While it might not be for everyone, it would be nice if the manufacturers looked into delivering new bikes with bars that can be adjusted for multiple positions. Yes, I know the factories would rather have the dealers sell us after market products, but in a perfect world, having more adjustable components could be a good thing as it could increase the "rideability" factor of a specific model for buyers of various shapes and sizes.
Using the Vision's electrically adjustable windscreen as an example proves the theory that one size does not fit all and is a great selling (and talking) point for that bike.
Having adjustable components are not unheard of as it was a plus for me when I purchased my Vision to have the shift and the foot brake controls quickly and easily moved backwards to fit my size and to increase the ergonomic factor. With that said, I think it would be quite innovative to be able to have handlebars with multiple adjustment points as an included feature.
While there's no such thing as "one size fits all" in the world of motorcycles, just having a few adjustable components could make a specific bike fit a wider range of potential purchasers. I also like the factor that like an electrically controlled windscreen, the rider could easily change the bars based on the type of riding they will be doing that day. Back for cruising, forward for the twisties.
Do I like the style of the Heilbars? Yes and no. It may look very cool on one bike and not as nice on another. Do I like the ability to easily change the ergonomics without dismantling numerous components? Yes.
Beauty is in the eyes of the beholder.