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Discussion Starter · #1 ·
Does anyone know if Victory sponsors motorcycle racing? Do you think it would help or hurt Victory? If so, what bike should Victory highlight?
 

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I haven't heard anything about Victory Racing, but here's the info on a new Polaris sponsorship:

Minneapolis, March 30, 2009- Polaris Industries today announced the company has entered into a marketing and product development agreement with famed NASCAR and three-time Baja 1000 Trophy Truck winner, Robby Gordon.

The three-year agreement includes Gordon providing insight on future products and promoting Polaris'RANGER RZRSide-by-Sides. Gordon's vast knowledge of off-road vehicles, from a racing perspective and through his product development experience gained from building his own trophy trucks and accessories with his company, Robby Gordon Off-Road, will be a valuable asset in creating and promoting newRANGER RZRSide-by-Sides and accessories.

"I am very excited to be involved with Polaris. They are the leading American manufacturer in consumer off-road vehicles. TheRANGER RZRand theRANGERhave set the standard in side-by-side vehicles. At Robby Gordon Off-road, we have built the fastest, most elite off-road vehicles in the world. We are excited to share this technology and knowledge with consumers through our partnership with Polaris," said Robby Gordon.

A common name in NASCAR, Gordon grew up riding and racing off-road vehicles. He won the first off-road race he entered and went on to win various off-road championships. His passion for and success in off-road racing brought him to building his own trophy trucks and accessories, and creating Robby Gordon Off-Road, an aftermarket truck wheel, tire and accessory store. Gordon's accomplishments include three Baja 1000 Trophy Truck victories and becoming the first American to win a daily stage of the Dakar Rally, when it was a 16-day 5,700-mile race from Barcelona, Spain to Dakar, Senegal, mostly in vehicles he built himself. Polaris believes Gordon's off-road successes and product knowledge will be invaluable in the development and promotion of theirRANGER RZRSide-by-Side business.

"Our relationship with Gordon is unique because he'll not only promote our product but use his off-road expertise to help create futureRANGER RZRvehicles and accessories," said Matt Homan, vice president and general manager for Polaris' Off-Road Division. "Coupling Gordon's expertise in building and racing off-road vehicles, with the hottest-selling side-by-sides will ensure theRANGER RZRproduct line continues to be an undisputed leader both on the racing scene and in the marketplace."
 

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davelau said:
Does anyone know if Victory sponsors motorcycle racing? Do you think it would help or hurt Victory? If so, what bike should Victory highlight?
To get back on topic: No, Victory does not corporately support any racing efforts. However, there are a few privateers building and racing Victorys. Here in Las Vegas, Arlen Ness is building a Victory to run at Bonneville.

Would racing help Victory? I don't see how it could hurt. Proving your product on the track (especially a relatively new, unknown product) can both generate publicity and instill confidence in consumers that your product is well made and of a high quality. I never have understood why Victory didn't build a couple of speed record/endurance racers right at the beginning. No need to incur the expense of an ongoing racing program, just take a couple of bikes and run them for all they're worth to prove the engineering and design. This could come out of the annual advertising budget, since it would be strictly promotional.
 

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Discussion Starter · #8 ·

Sideshowbob- I agree. Hit up all the enthusiasts everywhere that Victory is for real.
I couldn't believe it when Toyota entered NASCAR. I mean Chevy's, Fords, and Dodge was it. Bold move by either Toyota or NASCAR to have them play with the big boys. They're doing pretty good too.
For long term growth, Victory will need to plant seeds in the "younger" generation as well as us geezers. Not that we need any convincing.
I wonder if they need drivers? hhmmm.....
 
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