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The Future of Victory

30K views 242 replies 54 participants last post by  kingpin86401  
#1 ·
After reading this article with the VP of Indian (apparently a dual role he shares with Victory) I wanted to share my thoughts and field yours. The biggest takeaway for me was:

"When we did our due diligence, we were on watch for what’s the potential for cannibalization? We had third party consultants help us, and their feedback and all the research we did said low, single-digit cannibalization."

I assume that means they only expect at the most a 9% drop in Victory sales with the intro of Indian. Not sure how that can possibly be quantified when the market for Indians seems to be almost exclusively current Victory riders and people who are either brand loyal to Indian/nostalgia or anti-Harley so that's a generous portion of potential Victory buyers. It seems that Victory will be aimed at the younger crowd (another sentiment shared by Steve) while Indian will obviously stay vintage. But the problem seems to be that the new Indian with keyless ignition, remote locking saddlebags, adjustable wind screen, more torque, and a smoother fit and finish runs counter intuitive to that line of thinking. Feels more like my XC is an Expedition while the Chieftain is a Navigator. Makes me wonder does the Indian innovation trickle down (that statement seems like an oxymoron) or in the interest of keeping the brands seperate and keeping Indian more "premium" will those of us happy with our Vic be forced to trade up for those features thus keeping Victory from evolving and raising that "single-digit cannibalization" they don't seem to be concerned with.

Also I hate the slogan "choice in American motorcycles is here" .... it's been here leaving HD in the dust for 15 years.

Not a sermon ... Just a thought!

http://www.forbes.com/sites/jasonfogelson/2013/09/17/an-interview-with-steve-menneto-vice-president-of-indian-motorcycles/
 
Discussion starter · #13 ·

Chicago_Mark said:
have started threads on this and other forums asking essentially, "what's going to happen to Victory now that all the attention is on Indian".
Again never said the sky was falling or Polaris is paying too much attention to Indian. I want Indian to be succesful, and I like the brands remaining independent. Just suggesting that with Indian having more innovative things could cannibalize more than they estimate.
 
Discussion starter · #9 ·

iabob said:
Cannibalization doesn't mean potential Victory buyers, it means current Victory owners trading for a new Indian instead of a new Victory.
Understood, my point is it's not possible to quantify how many potential Victory buyers will get an Indian. Which may not be cannibalization but it certainly distorts whatever Polaris' forecast for Victory's growth.
 
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Discussion starter · #6 ·

Also that example from your local dealer supports my point that the cannibalization will be higher than single digit. That's 9 Harley owners who were willing to get a different brand, and chose Indian over Victory.
 
Discussion starter · #5 ·

iabob said:
I think the single digit cannibalization estimate is pretty close. A few weeks ago I was in Sioux Falls visiting the Vic/Indian dealer. At that time they had already delivered 11 Indian's. Nine of those buyers came off a Harley. If that's typical then Polaris exec's should be dancing a jig right about now. As for trickle down tech, I suspect we'll see some if it but keep in mind Victory and Indian have not yet gone through side by side R&D. Something Polaris has built infrastructure to do. The last all new bike released by Victory was the 2010 Cross release. So Cross R&D was taking place around 2006-2007. Whatever R&D they did since has either been incremental changes to Victory, or it's gone into the Chief. So it would be pretty easy to see a future Cross Country have an electric windshield or throttle by wire but as far as future bike development Victory and Indian now or soon will have separate R&D staff and facilities. So I don't think you'll see very much of what comes out on an Indian now shows up on a Victory later. I think going forward you'll see a lot more differences and simultaneous introduction of new, and separate technologies.
Couldn't agree more. But I have to imagine that 90% of Indian sales won't be from Harley riders lol
 
Discussion starter · #4 ·

Chicago_Mark said:
Not sure how you determined that "the market for Indians seems to be exclusively current Victory riders and people who are either brand loyal to Indian/nostalgia or anti Harley". How have you determined that owners of other brands aren't buying an Indian? Even a few of my Moto Guzzi buddies are now or will be considering going to Indian for their next bike. Perhaps riders from Honda, Yamaha, Kawasaki, Suzuki, Triumph and even BMW riders feel that way as well.
I never said the sky was falling, simply stated that if the innovation on Indians continues to surpass Victory it will drive up the cannibalization. Now as far as your question on how I determined the market ... you answered it. Everyone you listed as considering Indian fall into one of my three catagories ie currently not on Harley's and considering Indian not Victory.