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Motorcycle Safety Foundation Commends the California Highway Patrol,
Office of Traffic Safety and Cal Trans for Statewide "Share the Road" Signs
"Look Twice for Motorcyclists" Message Seen by Millions in Golden State


IRVINE, Calif., Feb. 17, 2010 - Millions of motorists across California's busy freeways are getting an important safety message about motorcycles thanks to the California Highway Patrol, the California Office of Traffic Safety and CalTrans. The message to "SHARE THE ROAD LOOK TWICE FOR MOTORCYCLISTS" went up in lights Feb. 11 on approximately 700 changeable message signs, commonly called "Amber Alert" signs. The one-week message will continue to run during commute hours through today.
On the 405 freeway, near the MSF's Southern California office, where just one of the hundreds of signs is located, it's estimated that some 250,000 vehicles pass through every day.
"The Motorcycle Safety Foundation, along with many thousands of motorcyclists, applaud the CHP, the Office of Traffic Safety and CalTrans for recognizing the importance of motorcycle safety and for utilizing this very effective medium to promote highway safety," said Robert Gladden, director of program administration for the MSF.
"We've received a lot of excited calls from riders, media contacts and a variety of people in the motorcycle safety community. We hope that the overwhelming positive response will encourage more motorcycle safety messages like this to be displayed in the future."
It is more important than ever for motorcyclists to be seen by other roadway users. Since 2003, the number of motorcycles owned and used in America grew 19 percent to approximately 10.4 million, according to the 2008 Motorcycle Industry Council Owner Survey. Continuing a trend, that was a 58 percent increase since 1998, estimated then at 6.6 million.
An estimated 25 million people swung a leg over a bike and rode in 2008, the survey said. That's a 7 percent increase, from 2003, in the number of Americans who ride but may or may not own motorcycles. Motorcycling for Americans has primarily been about recreation and the pure joy of riding. But among the reasons given for motorcycling, transportation climbed to second place in the survey, now ahead of short-distance touring.
Along with encouraging all motorists to look out for motorcyclists, the MSF strongly suggests that riders wear brightly colored, or contrasting, helmets and upper-torso riding gear so that they are more conspicuous in traffic.
The Motorcycle Safety Foundation promotes rider safety through rider training systems, operator licensing tests and public information programs. The MSF works with the federal government, state agencies, the military, and others to offer training for all skill levels so riders can enjoy a lifetime of safe, responsible motorcycling. Standards established by the MSF have been internationally recognized since 1973.
The MSF is a not-for-profit organization sponsored by BMW, BRP, Ducati, Harley-Davidson, Honda, Kawasaki, KTM, Piaggio, Suzuki, Triumph, Victory, and Yamaha. For RiderCourseSM locations, call (800) 446-9227 or visit http://www.msf-usa.org/
 

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I have seen these messages posted throughout my travels and it is a great thing. In California I will say that motorcycling is a dangerous thing with the lane splitting and the sheer number of bikers on the road.
 

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I've seen them do this in the spring here in Alberta when the bikers start riding after a long winter. I'm glad to see them doing it in other places as well.
 

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Motion Induced Blindness (Motorcycle riders beware) It works exactly like it says, and is one major reason people in cars can look right at you (when you're on a motorcycle or bicycle)---AND NOT SEE YOU. From a former Naval Aviator: "This is a great illustration of what we were taught about scanning outside the cockpit when I went through training back in the '50s. We were told to scan the horizon for a short distance, stop momentarily, and repeat the process. I can remember being told why this was the most effective technique to locate other aircraft. It was emphasized (repeatedly) to NOT fix your gaze for more than a couple of seconds on any single object. The instructors, some of whom were WWII veterans with years of experience, instructed us to continually "keep our eyes moving and our head on a swivel" because this was the best way to survive, not only in combat, but from peacetime hazards (like a midair collision) as well. We basically had to take the advice on faith (until we could experience for ourselves) because the technology to demonstrate it didn't exist at that time." Click on the link below for a demonstration ... [link='http://www.msf-usa.org/motion.html']http://www.msf-usa.org/motion.html[/link]
 

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I had to stare at it for a long time before it actually occurred, but eventually the yellow dots started to disappear from the screen.
 

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OneThumb said:
Motion Induced Blindness (Motorcycle riders beware)
Yep. Here is another one I have seen before [link='http://visualfunhouse.com/wp-content/uploads/2007/09/disappearing_dots.gif']http://visualfunhouse.com/wp-content/uploads/2007/09/disappearing_dots.gif[/link]
 
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