I'm finding it quite strange that the 2023 Indian models have yet to be announced.
Starting to get flashbacks from January of 2017 and their announcement of the death of the Victory. Even in that year, July, they announced their 2017 lineup with the one new addition of the Victory Octane.
By now all the big manufacturers have released their 2023 lineup and information. Well except for Polaris.
They've released their offroad lineup already.
Not even a peep about the motorcycles.
North America unit retail sales for Indian Motorcycle were down low-forties percent. North America unit retail sales for the comparable motorcycle industry were down mid-twenties percent.
So the market was down 20% but Polaris doubles the drop. That makes me think a lot. All the big manufacturers struggled with supply, why did Indian drop twice as much?
North American consumer retail sales for Indian Motorcycles decreased low-double digits percent during the fourth quarter of 2021 in a mid-to-heavy-weight two-wheel motorcycle industry that was up mid-single digits percent. North American consumer retail sales for Polaris' motorcycle segment, including both Indian Motorcycle and Slingshot, increased low-single digits percent during the fourth quarter of 2021. North American consumer retail sales for the motorcycle industry including both two-wheel and three-wheel increased low-single digits percent during the fourth quarter of 2021. Indian market share loss was driven by a lack of product availability during the quarter driven by supply chain challenges.
Their off road division was down 359 bps, on road down 71 pts.
The only division that was up was their marine.
Since motorcycles/slingshots are such a small part of their overall business and sales have been mostly flat the last few years as well as supply issues. It's highly probable that they're a money losing division as well.
Their sales have been down the last few quarters. They sold off GEM and Taylor Dunn.
Could they be preparing to pull the plug?