Sometimes Polaris is its own worst enemy when it comes to marketing. Two simple things that I know for a fact the local Harley store would never miss seemed to elude both Polaris and the local dealer. 1. No static bikes on display. 50+ people milling around in an empty showroom and Indian can't think to put 3 static display bikes on the truck and have them inside the dealership while people are milling around waiting for a demo ride. 2. No advance advertising aside from an email which I have no idea who received. Nothing in the local paper or on the local classic rock station where every other motorcycle dealership in Daytona routinely advertises. Come on guys (and gals), get your act together.